Co-Marketing

Urban Outfitters is rolling out a new in-store experiential concept, and kicking it off with a major brand partner.

A coastal-themed apparel brand is collaborating with a legendary classic rock band on a new omnichannel collection.

7-Eleven, Inc. is expanding its omnichannel collaboration with a legendary Gen X punk group.

Jack in the Box Inc. is teaming up with a popular immersive gaming platform to let customers compete to get promoted to CEO – virtually.

Rent the Runway is launching a holiday campaign that celebrates the on- and off-field efforts of members of the Dallas Cowboys cheerleading squad.

The world’s largest pizza retailer is integrating its new marketing campaign with a hit series on a leading streaming platform.

Getting consumers to sign up for a retailer or brand’s newsletter requires giving them something for free, according to new data.

A New York City-based womenswear brand is expanding into brick-and-mortar with its first location.